
Making Artificial Intelligence (AI) more human
AI is bound to be the key source of disruption and competitive advantage in every industry.
As business leaders realized the value of AI-driven solutions such as Conversational AI, it has become an essential part of corporate strategy. But to leverage AI, businesses will need to develop strategies that put the human experience at the center, accounting human behavior, user goals and impact.
“93% of high growth companies expect to invest in AI in the next one to three years with just over half (53%) of them planning to do so within this [2019] calendar year.”
How we can help
Manage complexity and ambiguity
AI initiatives often remain siloed with the plethora of data and tasks that surround them. To navigate complexity, an innovative strategy is essential to any AI implementation. Primal Loop enables organizations to deploy AI solutions confidently with actionable frameworks and deep customer insights together with functional outcomes.
Build the right product faster
As AI deepens the divide between high-growth companies and low-growth companies, agility will be imperative. Our ability to execute at speed enables our clients to make better product decisions faster. Mitigate risks by testing and iterating quickly until the product fits the real needs and ensures an AI solution that people can trust.
Implement a responsible AI solution
76% of CEOs are most concerned with the potential for bias and lack of transparency when it comes to AI adoption. When machine learning is based on human learning, the algorithms may magnify human bias. Successful countermeasures should be implemented, setting clear boundaries and protocols ahead of development. These gatekeepers should restrict the machine from learning negative human behavior.
“83% of early adopters of cognitive and AI technology said their companies have already achieved moderate to a substantial return on their investment. ”
Designing Artificial Intelligence at Scale
Intuitive communication systems for complex human capital management

“We worked with the team at Primal Loop to build a user-driven product strategy from scratch. They were exactly the addition to the team that we needed: thoughtful, flexible and great listeners.”
The right product, from the start
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