Build the right product, faster

We help billion dollar companies innovate like a startup.


Our job is to figure out what people need


Designing a product with new technology is risky, not adapting to customer needs is even worse.

As you take advantage of emerging technologies, how do you stay focused on your customers? That’s where we come in. We combine a human-centered approach with the agility of a startup to explore opportunities for growth and reduce your risk of product failure.


We don't jump right to product design assuming we know what customers need. Instead, we push the boundaries of emerging technologies and find problems you can solve for the customer. We hypothesize and design viable solutions that complement the request and feedback provided by users. Then, we test their efficiency and iterate until we are sure the product fits their real needs.

This approach leaves the doors for product disruption wide open. And that's where Primal Loop can help you.


Are we the right consultancy?


Tackle big risks early

Share your challenge with our team and we’ll work with you to get your strategy right from the get-go. Whether we're improving a product or designing a new one, we'll lower your risk exposure by testing and prototyping new product concepts early. And we'll also involve your team as part of our process, because there is no secret to our process.

We worked with the team at Primal Loop to build a user-driven product strategy from scratch. They were exactly the addition to the team that we needed: thoughtful, flexible and great listeners.
— Tatiana Figueiredo, Head of Product at Imperative

Use customer insights to make better product decisions

Good product decisions start with capturing the right customer insights. That's why we'll help you answer four questions — What is? What works? What doesn't? What if? — each representing a different stage of a design experience. This process will help us figure out what type of product to build and why. Because we're not just helping you design a product. We're also designing experiences with the goal of creating longer relationships with customers.

We work with enterprises in highly competitive energy markets. Gunther and his team have a way of distilling complex systems into intuitive experiences.
— Brian, Energy Startup CEO

Clients hire us to build the right product, faster

When companies grow they become less tolerant to risk. This isn’t always a bad thing, but it can slow down innovation and lead your business to stagnation. When you partner with Primal Loop you're investing in things that enable you to move faster and leaner for the long term. By creating simple solutions, testing their efficiency, and iterating until they are right.


The right product, from the start

Schedule a 30 minute consultation.


We work with complex enterprises to bring digital products to market, faster.