You’re probably not alone if you’ve ever worked for a company that prioritizes financial opportunities over producing and maintaining great products for their customers. Turning a profit is just the nature of business, and has been for a very long time. But who’s to say a business can’t profit from placing the customer’s wants and needs at the forefront?
Read MoreAll too often, a poorly designed UX is a contributing factor. The facts are that humans also design the business critical apps that were used during the incident. And a human at the agency has to recommend or design the app used in this case. And therein lies the irony. It’s often the last person pushing the button that gets the blame.
Read MoreIdeated in the 1960’s, design thinking is now garnering attention as a highly effective business strategy. Due to its demonstrated success within the design industry, many companies continue to adopt design thinking as a general approach to problem-solving due to its ability to inspire and enable innovation, a key factor at play for today’s most successful companies.
Read MoreOne of the main reasons why users churn is poor user experience. Your users have options, learn how to keep them by focusing on the things that matter to them.
Read MoreA few years ago, I had the opportunity to hear IDEO’s CEO Tim Brown speak at the Mayo Clinic in Rochester, Minnesota. He got up in front of all the attendees, which included 500 healthcare professionals, and made the bold claim that “everyone here is a designer.” I remember feeling uncomfortable with such a statement.
Read MoreYears ago, I came across an open letter called Goodbye, Google. The letter was written by a visual designer at Google who got frustrated by the constant level of testing and iteration:
“Yes, it’s true that a team at Google couldn’t decide between two blues, so they’re testing 41 shades between each blue to see which one performs better. I had a recent debate over whether a border should be 3, 4 or 5 pixels wide, and was asked to prove my case.
Read MoreLiving in New York City, I am spoiled by amazing restaurants and food. Lately, however, I’ve found myself cooking more meals at home. Why is this? It’s because I’ve become disenchanted with the level of service offered in many establishments. After all, the food is only half the experience, a principle I learned firsthand years ago.
Read MoreAre we doing a disservice by favoring and hiring people based on the tools they can showcase in their portfolios rather than on their ability to navigate and overcome today’s challenges?
Read MoreFinding design talent is not really that difficult, but getting said talent excited about the work and the culture that supports them can be challenging.
Read MoreData gives us the ability to go beyond human intuition. We are past the days when data was only used reactively to a scenario, and are moving toward widespread proactive decision making based on collected data. We’re seizing the initiative in a very profound way.
Read MoreThe best project outcomes are always the result of collaboration among the product owner, software architects, scrum master, and design team—all players sitting together to review user stories.
Read MoreUser design research prevents expensive mistakes. Research is imperative for testing the validity and efficacy of our assumptions. Designers must understand the problem at hand and empathize with end users in order to present stakeholders with the appropriate options
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