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Tested by people.
Driven by results.

 
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Simple solutions for complex problems.

Primal Loop is a product design agency based in New York. We love simple solutions for complex problems and pushing the boundaries of emerging technologies.

Our clients don't hire us for "more of the same". When you partner with Primal Loop, this is what you should expect. We start with a review of existing product outcomes. Then, we audit your current design strategies. And next, we design objectives and processes that will get you to the desired outcome.

 

Reduce the risk for product failure

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So how exactly do we reduce your new product risk?

By designing, testing and iterating with real customers, before committing to full-scale development.

Customers buy benefits, not features.

If you’re searching for an improved product or trying to design a brand new one, this is the reality. The risk of building the wrong thing is quite high.

You see, people are impressed by complicated things. But actually, complication is the enemy. Because unfortunately, customers buy benefits, not features. So a lot of wasted time and money can go into a product that did not have a valid concept from the very beginning.

We work with enterprises in highly competitive energy markets. Gunther and his team have a way of distilling complex systems into intuitive experiences.
— Brian, Energy Startup CEO

We love doing the work that no other agency can wants to do...

Why? Because we love exploring untapped opportunities in complex industries, where innovation can literally change people's lives. We love designing simple solutions to big, complex problems. That's what gets us out of bed in the morning.

Here’s how we can help »

 

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Case Study:

Machine Learning Energy Automation

Learn how we helped energy pricing analyst go from pricing 5 deals per day to pricing 100 deals per day.


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Case Study:

Mobile HR Solutions App Powered By AI

Mobile design strategy for a leading human resources management solutions provider.


 
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Case Study:
Cloud Solutions Workflow Management

Find out how our user-centered approach created new multi-platform opportunities for a global imaging company.

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Feature 1

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Feature 2

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae. Vivamus sit amet semper lacus, in mollis libero.

Feature 3

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. In sit amet felis malesuada, feugiat purus eget, varius mi. Nulla lectus ante, consequat et ex eget, feugiat tincidunt metus.

 
 
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Case Study:

Machine Learning Energy Automation

Learn how we helped energy pricing analyst go from pricing 5 deals per day to pricing 100 deals per day.

 

Home-Hero+Banner+Devices.png

Case Study:
Machine Learning Energy Automation

Learn how we helped energy pricing analyst go from pricing 5 deals per day to pricing 100 deals per day.

Home-Hero+Banner+Devices.png

Case Study:
Artificial Intelligence HR Solutions

Mobile Designs Strategy for a Leading HR Management Solutions Provider

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See how we can help you

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Reduce your risk of product failure

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"If you’re searching for an improved product or trying to design a brand new one, this is the reality. The risk of building the wrong thing solution is quite high.

You see, people are impressed by complicated things. But actually, complication is the enemy. Because unfortunately, customers buy benefits, not features. So a lot of wasted time and money can go into a product that did not have a valid concept from the very beginning.

Our clients don't hire us for ""more of the same"". When you partner with Primal Loop, this is what you should expect. We start with a review of existing product outcomes. Then, we audit your current design strategies. And next, we design objectives and processes that will get you to the desired outcome.

So how exactly do we reduce your new product risk? By designing, testing and iterating with real customers, before committing to full-scale development."

****Testimonial****

Primal Loop is our go-to design agency. Even though we work with enterprise and energy markets, Gunther and his team always step-up, and deliver with simple solution to complex challenges. - Brian Fino, CEO at Therm

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Smart Energy Automation

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"Primal Loop’s Collaboration with Therm

Read the case study"

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We love doing the work that no other agency wants to do...

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Let's face it. Most product design agencies out there have a dream client. A big brand like Nike or Disney fashion or consumer brand. And that's fine. We love them too. But you know what we love more? We love exploring untapped opportunities in complex industries full of inefficiencies where innovation can literally change people's lives. We love designing simple solutions to big, complex problems. That's what gets us out of bed in the morning.

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Find the service that’s right for you →

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Just Talk to Me

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"Mobile Interface Designs for a Leading HR Management Solutions Provider

Read the case study"

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Building a Better Dashboard

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"Primal Loop Design Strategy for a Leading Enterprise Imaging Solutions Provider.

Read the case study"

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Turn your enterprise business into a revenue powerhouse of persuasion

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Get the 3 secrets to design products your customers not only use but love →