Primal Loop helps enterprises make the right product decisions, faster.
We're a product design agency that creates simple solutions for big technology problems in complex industries.
Our job is to figure out what people need.
Because building the wrong product is much riskier.
Designing new products is risky business. In fact, for enterprises, it's a constant challenge. That's why when you hire Primal Loop we have one goal. To reduce your risk of product failure. How? We don't jump right to product design assuming we know what customers need. Instead, we find out what problems you can solve for the customer. We prototype and collect feedback on new product concepts. Then, we test their efficiency and iterate until we are sure the product fits their real needs. This approach leaves the doors for product disruption wide open. And that's where Primal Loop can help you.
Are we the right agency for you?
Tackle big risks early
Share your challenge with our team and we’ll work with you to get your strategy right from the get-go. Whether we're improving a product or designing a new one, we'll lower your risk exposure by testing and prototyping new product concepts early. And we'll also involve your team as part of our process, because there is no secret to our process.
Use customer insights to make better product decisions
Good product decisions start with capturing the right customer insights. That's why we'll help you answer four questions — What is? What works? What doesn't? What if? — each representing a different stage of a design experience. This process will help us figure out what type of product to build and why. Because we're not just helping you design a product. We're also designing experiences with the goal of creating longer relationships with customers.
Clients hire us to build the right product, faster
When companies grow they become less tolerant to risk. This isn’t always a bad thing, but it can slow down innovation and lead your business to stagnation. That's where we come in. When you partner with Primal Loop you're investing in things that enable you to move faster and leaner for the long term. By creating simple solutions, testing their efficiency, and iterating until they are right.